Hey Everyone!


In the past, I shared how Bragg’s uses LA city tap water in their Apple Cider Vinegar.


This is absolutely 100% confirmed—straight from the horse’s mouth.


Earlier last year, when a customer first told me this, I had to call for myself.

The woman who answered sounded like a long-time employee of the company—possibly even someone who worked there when Patricia Bragg was still running things.

So I asked her directly if they used tap water in their Apple Cider Vinegar.

She replied:

“We use LA city potable water.”

I asked,

“Is that the same as LA tap water?”

She repeated herself again:

“We use LA city potable water.”

So I asked a third time, in a different way—

“Is that the same water that comes out of the faucets in Los Angeles?”

She said yes, but again emphasized:

“LA city potable water.”


Calling it LA city potable water is simply a formal way of saying it comes from the municipal tap water supply.

Technically, it meets federal and state drinking standards—but many people are well aware that municipal tap water can still contain things like:

 • Chlorine

• Fluoride

• Heavy metals such as lead

• Disinfection byproducts

• And other trace contaminants


Now here’s something most people don’t realize…

Bragg’s dilutes their Apple Cider Vinegar down to 5% acidity.

That means roughly 25% of the bottle is added tap water.


After that call, I wrote a newsletter about what I had learned.

Soon after, many other customers called Bragg’s themselves—and several reported back that they received the same exact response that I did.

The post quickly went viral, and it appears the company began receiving a large number of calls about this issue.

Since then, it seems their official response has changed. Now they often say they do not use tap water—which is interesting, because LA city potable water is municipal tap water that meets regulatory standards.

That appears to be the distinction they rely on.


Meanwhile…

We've extended last month's special on Fairchild’s Apple Cider Vinegar, 32oz glass bottles. 

And now we've added a new 6-pack option, bringing the price down to just $7.95 per bottle—and even with shipping included, it's still the lowest price you'll find anywhere.

Fairchild used to be the sole supplier of Bragg’s Apple Cider Vinegar, before Bragg’s sold out to an investment company.

After the sale, the new ownership did everything in its power to cut costs wherever possible.


During that process, they eventually pushed out their one and only supplier—because Fairchild refused to sell their Apple Cider Vinegar at unfair, reduced prices.


Rather than lowering their standards, the Fairchild company made a bold decision...


They created their own retail brand and began selling their Apple Cider Vinegar directly to consumers.


The response was overwhelmingly positive, and their product quickly gained a strong following.


And interestingly, when Bragg’s later came crawling back to Fairchild’s, the Fairchild company chose to stay independent and continue producing their vinegar on their own terms.


Another complaint people have shared about Bragg’s Apple Cider Vinegar is that it now has a lighter, more pale color compared to how it looked years ago.


When I asked the main guy at Fairchild’s about this, he explained that he doesn’t believe the Bragg’s Apple Cider Vinegar is aged the same way theirs is.


You see, it’s during the aging process that Apple Cider Vinegar naturally darkens in color. And generally speaking, the longer a vinegar is aged, the better and more developed the taste becomes.


So when you see a noticeably lighter color, it may be a sign that the vinegar is not being aged nearly as long as it once was—which would be yet another way to reduce costs.


What you’re getting here today is Fairchild’s Apple Cider Vinegar—the same exact vinegar that was used in the original Bragg’s back before the company was sold off.


Now this stuff is absolutely beautiful—rich, dark, and golden in color.


There is no water added. This is full-strength Apple Cider Vinegar, delivering about 25% more pure Apple Cider Vinegar per bottle compared to Bragg’s.


That also gives you more flexibility—you can dilute it yourself to your own taste… or not.


And because it’s undiluted, it’s actually more sustainable as well.

The higher concentration means less packaging is needed overall, which helps reduce the environmental footprint.


Most Apple Cider Vinegar companies, such as Bragg’s, are simply bottlers, not makers, meaning they must rely on outside suppliers to produce their vinegar.


The Fairchild’s Apple Cider Vinegar company is fully integrated. They work directly with growers, truck in their own apples, and carefully craft what many consider to be the finest full-strength, unpasteurized, Certified Organic Apple Cider Vinegar with the Mother.


And today, we have Fairchild’s Apple Cider Vinegar, 32oz in glass bottles, on super special.


You can still get the 3-pack for only $8.95 per bottle…


But the real standout right now is the astonishing new 6-pack option, which drops the price to just $7.95 per bottle —and even after shipping is added, it’s still the lowest price you’ll find anywhere.


To get in on this incredible deal, click the link below:
https://therawfoodworld.com/product-category/at-cost/

Thanks everyone for your support!

Sincerely,

Matt